We're passionate about celebrating small breasts!
Say goodbye to that “can’t wait to take my bra off after work” feeling and say hello to bras that really fit (and look cute too).
Want to know something great? £1 from every bralette sold will be donated to Look Good Feel Better—a charity that helps women fight the side effects of cancer treatment. Read more about our partnership here.
the lady behind
Bloom & Boudoir
"Bloom and Boudoir is dreamed, designed and delivered from my bedroom in Bermondsey.
As a woman with smaller breasts I always struggled to find lingerie I like. Every bra tries to push and squish me into a shape that I'm not, so I wanted to create something that celebrated my natural shape.
A year later, I launched Bloom & Boudoir—a collection of beautiful bralettes for ladies with petite breasts. After all, good things come in small packages".